Sandton Tourism & Business Association was established in January 2000 and is a non-profit company. It is managed by a volunteer Board of Directors, headed by a Chairperson and Vice-Chairperson. The Board and Management Committee comprises experienced and senior people in the tourism and related industries.

Sandton is recognised as the richest square mile in Africa, and Sandton Tourism & Business Association is one of the driving forces responsible for ensuring it remains top of mind to local and international travellers visiting Gauteng.  Sandton continues to flourish and offer first-class services to those who Work, Stay, Play or Shop here.

Sandton Tourism & Business Association works to provide a support structure to members, offering a range of benefits as part of an annual membership fee. Click here for more information on the benefits.

As one of the longest standing private tourism associations in Gauteng, Sandton Tourism & Business Association has partnerships with similar associations like Sandton Central Management District and Joburg Tourism. Click here to see who these partners are.