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Hilton appoints new Director of Sales

Adam Beadon has been appointed Hilton’s Regional Director of Sales Operations for Africa and Indian Ocean.


Beadon brings over 12 years of international hospitality experience to the role, which currently involves heading up the Sales Operations of 15 hotels. Additional hotels are expected to be added to his portfolio.


Beadon completed a Bachelor’s Degree of Hospitality Management in Adelaide, Australia and began his career at IHG in the Middle East. After gaining a wealth of experience in the highly competitive market, he returned to South Africa in 2014 to take up the reigns as Commercial Director at a luxury boutique hotel in Johannesburg.


IHG brought him back on board in 2016, first to take on the role as a Project Coordinator, followed by Cluster Director of Sales in Dubai, but the lure of home proved to be too strong. Beadon returned in 2018 to lead as Regional Director of Sales & Marketing for Minor Hotels until February 2019, when he joined Hilton in his current role.


As well as his wealth of experience, Beadon brings a dynamic leadership style and passion for developing people to drive the successful growth of the region. “It’s more than a job, it’s a calling – I want to make sure that everyone I deal with is aligned in their thinking to focus on ensuring best practice and finding solutions that will result in sustainable success in one of the fastest growing regions for the business,” he says.


His unique knowledge, insight and understanding of the region will be invaluable in helping him achieve that goal. “This allows me to see things differently and devise bespoke, cutting-edge solutions best suited to the challenge at hand,” he adds.